Glen Campbell, Founder and Chief Executive, Brandheart
Glen is regarded as a world leading authority in turning leaders and their businesses into remarkable brands through the magic of emotional connectivity.
He does this using a unique and proven method of helping business leaders to discover and develop their Best Self Identity, their Organisational Brand Identity, and then coaching key team members to achieve optimal performance through cultural alignment.
His profound and unique views on what constitutes a brand, matched with his unique and highly effective Brandheart Methods make him a rarity in the world of marketing and branding. Those that have worked with him will attest to this without reservation.
Glen started out with degrees in Marketing and Psychology. For more than 15 of his 27 year career in branding and strategic communications he has held senior management, Board Director and four Chief Executive positions at some the world’s foremost strategic brand development companies including Clemenger/BBDO, Saatchi & Saatchi, Leo Burnett, Love Communications and IdeaWorks.
There is no aspect of branding, marketing, business planning or communications that Glen hasn’t studied, torn apart and reconstructed from scratch…and that was also the case with many client’s organisations.
Barker Campbell & Associates
Glen bravely started his own agency, Barker Campbell & Associates straight out of university and over a period of 5 years the company secured over 15 small to medium accounts and was awarded full media accreditation after just 3 years.
Glen sold his share in Barker Campbell and joined Clemenger Brisbane as an Account Director for 5 years. There he led the brand and communications work on BTQ Channel 7, Inghams Chicken, Mercedes-Benz, and Metway Bank. With only 35 people this agency was doing some of the best work in these categories in the world.
Saatchi & Saatchi, Sydney
Glen looked to play in a bigger game and secured a Group Account Director role at Saatchi & Saatchi Sydney working on Toyota, Time Magazine and Castlemaine Perkins Brewery. At that time Saatchi was one of the top agencies on the planet and Agency of the Year in Australia. It was in his time working on Toyota that it moved from No3 to No1 in motor vehicle sales, a massive contributor to this amazing feat was the breakthrough strategic thinking and world leading creative from the agency.
Leo Burnett, Sydney & Adelaide
After 4 years with Saatchi Glen was recruited by Leo Burnett Sydney, Australia’s leading fully integrated ad agency at the time. After just 6 months Glen was elevated to a seat on the national Board overseeing the Sydney, Melbourne, Brisbane and Adelaide offices.
Glen had various roles over his 8-year tenure at Burnett including Management Supervisor, Account Management Director and National Business Development Director. He also took on the role of Chief Executive of the Adelaide office for two years where he lead the agency from red to black with a revenue turnaround of $1.5M in just 18 months. Significant for such a small market.
During his time at Leo Burnett Glen led the strategy and campaign development on key accounts like Woolworths Supermarkets, The Australian Rugby Union, Gatorade, Subaru and several United Distillers brands including developing the first animatronic bear campaign for Bundaberg Rum. This culminated in the Sydney office being awarded Agency of the Year for Ad News and Campaign Brief and Global Leo Burnett Agency of the Year.
Over the next decade Glen moved into Chief Executive roles with Healthe Inc, a global health and wellness portal, Love Communications, a strategic communications and creative boutique and IdeaWorks, at the time Australia’s leading retail agency.
In that time he personally has led world-class teams developing brand strategy and business planning and creating communications for Breville, RSVP, domain.com.au, Challenger Financial Services, The Australian Financial Review, Citibank, The NSW Minerals Council, Ego Pharmaceuticals, Star Casino, Big W and The Climate Institute. Of course he supervised the success of many other accounts in a vast array of categories.
Seven years ago Glen founded Brandheart and developed unrivalled methodologies that best help leaders and entrepreneurs to develop their Best Self Identity (aka Personal Brand), their Organisational Brand Identity and market connection plans. And just importantly Glen then ideally coaches key team members to align with the brand and establish cultural behaviours that best enable them to keep the brand promise and achieve commercial objectives.
The Brandheart promise is simple but profound: We turn leaders and their businesses into remarkable brands through the magic of emotional connectivity.
Best Self Identity: His approach to helping business leaders & entrepreneurs overcome confusion, uncertainty, insecurity and fear through achieving self awareness and control is unrivalled worldwide, and without equal in it’s effectiveness. Up to the present Glen has worked with over 200 CEO’s, business leaders, entrepreneurs, celebrities and athletes to discover authentic clarity, focus and direction in their own life, their life’s purpose, and the results have been nothing short of transformational in business, and life. Find out more by reading Glen’s Best Self Identity Manifesto.
Organisational Branding: Equally his approach to developing Organisational Brands is unrivalled. He has personally led the brand positioning, strategy and business planning for companies such as Rivkin Financial Services, Position Partners, Sparcgap Global, Espavita, Camco Mining Australia, Superhuman International, Generate Financial Services, BPW Transpec, AgStraight, Latevo International, The Financial Planning Association of Australia, Pulse Australasia, ExciteIT, BCNU Men’s Utility Wear, Business Strategies International, Uncommon Cord Event Management, Ubiquity Power Management Group, Flightamins, The Exit Strategy Group, GVG Property Group, KidsXpress, 2020 Exchange, Honest to Goodness, Aurify Constructions and many others.
Cultural Alignment: Over the last 2 years Glen has been called upon to help companies optimise performance through cultural alignment coaching. Companies like Ubisoft Australia, Curve Securities and BPW Transpec have undertaken the unique approach Glen takes in elevating performance and team harmony.
Unique Philosophy & Experience
Glen practices a unique fusion of the simplest and most effective brand development methods worldwide, eastern philosophy, modern psychology and Quantum Theory. This blended with over 30 years working with world leading organisations and over 17 years of martial arts where he reached the level of Sensei (Third Dan Black Belt) make him a rarely in the world of brand development.
Glen is considered a world leading authority on helping leaders discover their Best Self Identity, their unique ‘why, what and who’, and Organisational Branding and has shared his insights and wisdom as a dynamic keynote speaker with thousands of CEO’s, Business Leaders and Entrepreneurs across four continents.
Contact Glen Now!
To begin the journey to being a Remarkable Leader of a Remarkable Organisation make contact with Glen now and provide a little information as to what you are looking to achieve so you can have a rewarding conversation.
Information and insights that will help business leaders get the clarity needed to take the right action for sustained business success.
“Honestly Glen makes most marketing experts look like kindergarten kids. He is one of the leading influential minds on branding in the world.”
Chen Tay, Chief Executive, Step Up Marketing